To celebrate the launch of the Nike Air Max Dn, Greater Goods was invited to serve as a core feature of the Nike Car Boot, a high-energy event inspired by classic UK car boot culture. For one night only, we transformed our space into a live customisation hub, personalising Nike tracksuits on-demand with custom, Dn-inspired graphics.

Complementing the industrial aesthetic of our setup, we sourced an iconic DMC DeLorean as the focal point of the booth, bridging futuristic design with raw, utility-driven nostalgia. Beyond the live experience, the Greater Goods team directed and produced content and editorial imagery as part of the launch.

Photography: @greater.goods

Graphics: @ell.yot