We spoke to Louis Hollinson, founder of the @l.holl IG account, for our final 'Greater People' interviews of the year. An enigma in the outdoor-wear world, Louis gave us much-needed insight into the page's beginning, his favourite brands, the connection between wellness, nature and community and more. Interview and words by Nova/Marianna Mukhametzyanova with all imagery provided by Louis Hollinson.

Greater Goods spoke to Mikey K, founder of GOMA and overall creative powerhouse, for the latest instalment of our 'Greater People' interviews. Our conversation took us into uncharted waters, spanning community projects, the meaning of sustainability, happiness, sushi, rock climbing and much more. Interview by Nova/Marianna Mukhametzyanova with all imagery shot by Jaimus Tailor.

Read an in-depth and wildly interesting interview with sportswear designer Rob Boyd, a hearty sneak-peek into his nimble fashion and design mind, his work at Soar Running, his take on the developments within the industry and his home-kept prized possessions, wonderfully shot by Jaimus Tailor himself. Interview by Nova/Marianna Mukhametzyanova.

An in-depth interview with Greater Goods' founder Jaimus Tailor, recapping the brand's exciting two year journey so far and all the product drops, collaborations, processes, highlights and insightful learnings that came throughout. Word on the street is that Greater Goods will be expanding its product roster this year, moving into woodwork, furniture and new apparel styles. Read the interview to find out more. Written by Marianna Mukhametzyanova. Artwork and Photography by Jaimus Tailor.

We often hear the phrase ‘do one thing and do it really well’, the idea that focusing all your creative thinking and time on a single craft will yi...