Journal

  1. Building NDWC0's Archive, Brand Image and Expert Knowledge with Abid Khan

    by Nova / Marianna Mukhametzyanova

    We spoke to Abid Khan, founder of the Ndwc0 archive clothing store, for our first 'Greater People' interviews of the year. We discussed both early beginnings and ambitions for the future, the process of sourcing pieces, favourite sporting extra-curriculars, the Instagram wormhole versus. happiness and much more. Interview and words by Nova/Marianna Mukhametzyanova with all imagery provided by Abid Khan. 
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  2. All Things Photography, Friendship Circles and Good Karma with Dani K. Monteiro

    by Nova / Marianna Mukhametzyanova

    We met Dani K. Monteiro aka @danikm at her studio in South London and hashed it out with the photographer for a few hours, covering her work, her love for her friends, her obsession with slapping on a headset and chugging a few Fortnite slurp juices, her process when it comes to working with clients and mucho more. Interview and words by Nova/Marianna Mukhametzyanova with imagery by Jaimus Tailor.
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  3. Comfort, Quality, and Function Outdoors with @l.holl's Louis Hollinson

    by Nova / Marianna Mukhametzyanova

    We spoke to Louis Hollinson, founder of the @l.holl IG account, for our final 'Greater People' interviews of the year. An enigma in the outdoor-wear world, Louis gave us much-needed insight into the page's beginning, his favourite brands, the connection between wellness, nature and community and more. Interview and words by Nova/Marianna Mukhametzyanova with all imagery provided by Louis Hollinson.
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  4. Talking Creativity, Community and Cooking with GOMA's Mikey Krzyzanowski

    by Nova / Marianna Mukhametzyanova

    Greater Goods spoke to Mikey K, founder of GOMA and overall creative powerhouse, for the latest instalment of our 'Greater People' interviews. Our conversation took us into uncharted waters, spanning community projects, the meaning of sustainability, happiness, sushi, rock climbing and much more. Interview by Nova/Marianna Mukhametzyanova with all imagery shot by Jaimus Tailor.
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  5. Rob Boyd's Blueprint to Functional Product Design

    by Nova / Marianna Mukhametzyanova

    Read an in-depth and wildly interesting interview with sportswear designer Rob Boyd, a hearty sneak-peek into his nimble fashion and design mind, his work at Soar Running, his take on the developments within the industry and his home-kept prized possessions, wonderfully shot by Jaimus Tailor himself. Interview by Nova/Marianna Mukhametzyanova.
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  6. Revisiting Two Years of Greater Goods with Jaimus Tailor

    by Nova / Marianna Mukhametzyanova

    An in-depth interview with Greater Goods' founder Jaimus Tailor, recapping the brand's exciting two year journey so far and all the product drops, collaborations, processes, highlights and insightful learnings that came throughout. Word on the street is that Greater Goods will be expanding its product roster this year, moving into woodwork, furniture and new apparel styles. Read the interview to find out more. Written by Marianna Mukhametzyanova. Artwork and Photography by Jaimus Tailor.
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