Journal
Revisiting Two Years of Greater Goods with Jaimus Tailor
An in-depth interview with Greater Goods' founder Jaimus Tailor, recapping the brand's exciting two year journey so far and all the product drops, collaborations, processes, highlights and insightful learnings that came throughout. Word on the street is that Greater Goods will be expanding its product roster this year, moving into woodwork, furniture and new apparel styles. Read the interview to find out more. Written by Marianna Mukhametzyanova. Artwork and Photography by Jaimus Tailor.
Hand-Knitted Balaclavas Lookbook Round #2
Back with our second collection of Hand-knitted Balaclavas. With multiple new colour ways Inspired by the great outdoors and hand-knitted in our London based studio using 100% Japanese wool, these knitted balaclavas are one of a kind with each mask featuring a unique horizontal striped pattern. A unisex one size fits all design that is certain to keep you cozy. Collection available Wednesday 9th December @ 12:00PM (GMT) Photography and Art Direction by Jaimus Tailor Model: Paula Zahn & Canaan O'Neill
Hand-Knitted Balaclavas Lookbook
Inspired by the great outdoors and hand-knitted in our London based studio using 100% Japanese wool, these knitted balaclavas are one of a kind with each mask featuring a unique horizontal striped pattern. A unisex one size fits all design that is certain to keep you cozy. Collection available Thursday 19th November @ 12:00PM (GMT) Photography and Art Direction by Jaimus Tailor Model: Paula Zahn & Canaan O'Neill
More Than Just a Jacket With Paynter
We often hear the phrase ‘do one thing and do it really well’, the idea that focusing all your creative thinking and time on a single craft will yield the best results. The thought of committing a large amount of time and energy is often very daunting, with unpredictable results and slight possibility of failure it’s not uncommon for people to fold under the pressure. However Huw and Becky from Paynter have shown what is possible when hard work meets incredible story telling and transparency. Ahead of the release of Batch No.3.5 (available on the 30th of May at 9AM...
The Side Bag Collection
The Side Bag collection focuses on reconstructing and repurposing worn and damaged outerwear garments into fully functional side bags that are built to withstand daily use. With function at the forefront each bag maintains elements from the original jacket and lined with an organic heavyweight cotton. The bags feature unique patinas and finishes depending on how the garments were treated and used. Each bag is unique in every aspect from shape, size, colour, detailing and materials. Photography and Art Direction by Jaimus Tailor & Zak Ozturk Model: Canaan O'Neil